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L.A. Bred
Project type
Brand Visual Identity & Packaging System
Date
2021
Location
Los Angeles, CA
This branding project for L.A. Bred, an artisanal bakery rooted in Los Angeles culture, focused on building a distinctive and scalable visual identity that reflects the brand’s core values: authenticity, craftsmanship, and elevation. From a single sketch to a full suite of brand assets, the concept “Rise Above” became the guiding ethos for both visual storytelling and product presentation.
The logo—a stylized outline of a slice of bread paired with elegant, handwritten typography—symbolizes both literal and metaphorical growth. The tagline “RISE ABOVE” reinforces the brand’s philosophy of pushing boundaries in quality, creativity, and community.
