PlayLive! Online Casino

This project focused on the comprehensive rebranding of PlayLive! Casino, an online gaming platform designed to bring the energy of a physical casino into the digital space. The goal was to create a bold, immersive, and cohesive brand identity that appeals to modern players while honoring the legacy and excitement of casino culture.

I led the creative direction and execution of the new branding system, which included logo refinement, a refreshed color palette, updated typography, iconography, and an extensive library of marketing visuals. Working cross-functionally with marketing, product, and compliance teams, I developed a scalable visual identity that enhances brand consistency across mobile, web, email, and social platforms.

• Key deliverables included:
• Refreshed PlayLive! logo and brandmark variations
• A bold and energetic digital color system
• Typography and accessibility guidelines
• Icon and UI treatment standards
• Promotional design templates for campaigns, CRM, and social
• A full Brand Guide Book (PDF and web-accessible) with usage examples