Walker

This branding project for Walker Bartending Academy involved the full development of a cohesive visual identity system—from initial logo concepts to real-world mockups and merchandise applications. The goal was to create a professional yet approachable brand that speaks to both aspiring bartenders and the upscale venues they aim to serve.
The primary logo features a stylized cocktail shaker integrated into the wordmark, instantly evoking the craft of bartending. A modern serif typeface paired with clean geometry lends the brand a sense of credibility and polish. Supporting brand assets include a custom color palette centered around Walker Main Green, Olive Green, and Black, chosen to balance elegance and energy while remaining versatile across digital and print media.