Project Management & Marketing Campaigns
Delivering creativity with precision, on time and on brand.
As a multidisciplinary designer and marketer, I’ve led cross-functional teams and projects across branding, digital marketing, product launches, and creative asset management. My approach blends strategic thinking with hands-on execution, ensuring that every project delivers both creative excellence and measurable results.
• Widen Brand Portal Implementation | Live! Casino & Hotel
Led the design, categorization, and launch of the Widen DAM Brand Portal to centralize assets across multiple Live! properties.Impact: Reduced asset search time by over 40% and improved brand consistency across seven markets.
• PlayLive! Casino Promotions & Marketing
Managed the full creative process for PlayLive! online casino campaigns, from concept to rollout. Oversaw social media graphics, email designs, digital ads, and seasonal promotions.Impact: Drove a 50% increase in website traffic and an 80% boost in annual revenue.
• 2019 Lowe’s Black Friday Retail Display
Designed and coordinated the development of home décor product packaging and retail displays for Lowe’s Black Friday campaign.Impact: Increased in-store sales by 25% and contributed to $700K in product revenue.
• Brand Guidebook Redesign | Live! Casino Properties
Directed the overhaul of the company’s brand guide system to standardize visual assets across properties in 5 states.Impact: Streamlined design workflows and ensured consistent brand storytelling across all customer touch points.
• Product Launch & Packaging Design | NBG-Home
Collaborated with product, sales, and vendor teams to create packaging and displays for home décor products across Walmart, Lowe’s, and Amazon channels.Impact: Helped successfully launch new collections that generated $700K+ in retail sales.My ApproachStrategic planning with clear timelines and stakeholder alignmentCross-team collaboration with marketing, design, and operations teamsStrong focus on project tracking and reporting using tools like Asana and Monday.comData-driven evaluation of campaign performance to optimize future projects