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GRAB Insights
Project type
Brand Identity Development
Basic Guideline
Date
2023
Project type
Brand Identity
Basic Guideline
GRAB Insights is a purpose-driven experiential education company that evolved from a wilderness program at Gettysburg College into a global provider of transformational adventure-based learning experiences. With roots in leadership, personal growth, and outdoor exploration, GRAB's team of professionals—ranging from lawyers and educators to entrepreneurs and doctors—now facilitates retreats and programs that inspire insight through nature and challenge.
The objective of this branding project was to translate GRAB’s rich legacy and adventurous spirit into a cohesive, modern identity that could scale with the business. From naming strategy to visual design, we built a brand that honors the organization’s collegiate beginnings while speaking to a broader, more professional audience across corporate and educational sectors.
Key deliverables included:
A refined brand name and narrative that connects GRAB’s origin with its forward-looking mission
A new logo system
A color palette rooted in earthy tones and bold accents
Typography standards
Mockups for field gear, and workshop collateral
