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PlayLive! Online Casino
Project type
Brand Guideline, Project Animation
Date
2022
Project type
Brand Identity Development
Brand Guide Book
Client
PlayLive! Online Casino
Role
Sole Designer
Project type
Brand Guideline
Website Design
Promotional Campaigns
CRM
This project focused on the comprehensive rebranding of PlayLive! Casino, an online gaming platform designed to bring the energy of a physical casino into the digital space. The goal was to create a bold, immersive, and cohesive brand identity that appeals to modern players while honoring the legacy and excitement of casino culture.
I led the creative direction and execution of the new branding system, which included logo refinement, a refreshed color palette, updated typography, iconography, and an extensive library of marketing visuals. Working cross-functionally with marketing, product, and compliance teams, I developed a scalable visual identity that enhances brand consistency across mobile, web, email, and social platforms.
• Key deliverables included:
• Refreshed PlayLive! logo and brandmark variations
• A bold and energetic digital color system
• Typography and accessibility guidelines
• Icon and UI treatment standards
• Promotional design templates for campaigns, CRM, and social
• A full Brand Guide Book (PDF and web-accessible) with usage examples
